Webcams Gone Creative These four companies are leveraging the power of streaming video footage--and so can you.

In an effort to be more accessible, more transparent and more "in your face," entrepreneurs are looking to live webcams to broadcast their business. Check out how these four companies are leveraging the power of streaming footage--and learn how you can, too.

Beachwood BBQ
The idea: Live snapshots in 15-minute intervals of the restaurant's beer menus

Within a year of opening in 2006, Beachwood BBQ in Seal Beach, Calif., had upped its beer list significantly. But it became quite a chore for co-founders Gabriel Gordon, 31, and Lena Perelman, 32, to update the list online. The website often went untouched for weeks, Gordon says, which was bad for customers who arrived expecting a specific beer on tap.